eppur si muove

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Failing Like a Buggy Whip Maker? Better Check Your Simile - NYTimes.com

I first read this headline as "Better Check Your Smile."

NEED to describe a hand-held mathematical calculator? Try “buggy whip.” A typewriter? A VCR? They’ve been called buggy whips, too. Even newspapers have received that label. (That one hurts.)

Collection of Studebaker National Museum, South Bend, Ind.

Those who disparage buggies as a dead end forget Studebaker switched from carriages to cars.

Buggy whips, used to prod the horses harnessed to wagons and carriages, started to become obsolete when automobiles appeared in the late 19th century. Today, any line of business facing the life-or-death challenge of a digital age will be described, sooner or later, as a contemporary buggy whip maker.

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